ADVISORY, CONSULTING, TRAINING AND COACHING FIRM
We take care of your corporate, brand and personal reputation
Brand building, brand advocacy and brand defense. We are at the side of Top Managers and Communication Teams to design the future of brands. One common goal: to improve strategies, organization, processes, policies, skills, tools, contents and relations through an integrated work of listening, sharing and open discussion.
Together with our partner network of independent agencies, freelancers and trainers we can manage the whole cycle of reputation building and defense: assessment & benchmarking – strategy & governance – change management – training & coaching – content factory – monitoring & optimization.
Contamination that generates ideas
Pubblico Delirio was founded in 2018 by Stefano Chiarazzo. An extensive international experience in Procter & Gamble from Senior Communications Manager for FMCG and Healthcare brands such as Pringles, Duracell, Dash, Oral-B, Vicks and Swisse. He is now a Digital Reputation Senior Advisor, Trainer and Coach to managers and companies. Scientific coordinator, lecturer and public speaker for vocational training institutions like 24ORE Business School and Scuola Nazionale dell’Amministrazione, he is Professor of Content Strategy & Digital Storytelling at Università degli Studi Guglielmo Marconi. Blogger of the first generation, passionate about the evolution of media and communication, he has collaborated with different Italian media and he has written two books: : “Manuale per vip su Twitter” (40k Editore, 2013) and the recent “#SocialCEO. Reputazione digitale e brand advocacy per manager che lasciano il segno” (FrancoAngeli, 2020). He leads 3 research projects in the field of digital communication: Social CEO Lab, the first observatory of Italian CEOs communication on LinkedIn; Social Radio Lab, laboratory-community on radio innovation; Osservatorio Social Vip, studying Italian celebrities on social media.
EXPERIENCE
We have already worked in different sectors, such as FMCG, food, tourism, pharma, healthcare, retail, B2B, finance, radio stations, non-profit and PA
RELATIONS
We work and discuss every day with managers, opinion leaders, lecturers and partners with different cultures, perspectives and experiences
INSIGHTS
We carry out our research projects to keep the pace of change and to help customers in a communication always one step ahead
Passion, curiosity, networking… but there’s more
Over time we have embraced some key values that guide us in our daily work and in the selection of our partners and external contributors.
Entrepreneurship
Challenging ourselves, always, living the realities we work with as if they were our own businesses
Trust
Creating lasting relationships based on a mutual pact of transparency, integrity and respect
Bravery
Addressing even the most established contexts with critical thinking, resourcefulness and flexibility
Commitment
Aiming to the best result, yes, but in a win-win perspective, respecting the well-being of all parties
We have already collaborated with
To challenge ourselves and to learn from different cultures, perspectives and experiences? An incredible resource
How can we help you?
Management Advisory
Let’s build together the image and the reputation of your company, brands and people
High consultancy and support to the internal and external communication management of global companies, medium-sized enterprises and public administrations. Our approach is based on an integrated work of listening, sharing and open discussion with top management and their teams. We have a proprietary method in continuous evolution, thanks to our and our partners’ experiences. The purpose? To offer strategic, decision-making, organizational and management frameworks and training and coaching models that are increasingly updated and tailored to different business needs.
In-house training & Coaching
Let’s build together effective paths tailored to your organization and your managers
Our method combines counseling and training. After a first phase of analysis of brand and professional needs, we co-create with the company’s management the training of proactive and reactive communication. Our training model includes theoretical insights, strategic frameworks, real cases of the sector and moments of debate and exercise. Through advisory and coaching, social learning techniques and practical moments of workshops and role playing, we help the team to work synergistically and facilitate the exchange of experiences and skills.
Executive Communication
Let’s build together the image and reputation of your CEO and Leadership Team
Strategy, governance, coordination, content creation, technical coaching. We help managers (and their communication teams) to strengthen their personal image and reputation in order to enhance company growth. We accompany them in identifying the right visibility opportunities, building their professional networks and managing their internal and external communities. We support them to promote and lead a correct employee advocacy on social media. Last but not least, we prepare them to face and manage complex and even conflictual contingencies.
Contact Us
Do you want to receive our English portfolio or to schedule a meet & greet? Let’s get in touch for more information about our experiences, services and the research projects we carry on!